The customer is king

Environmental management has progressed from a green option to a strategic asset for companies, largely driven by consumers voicing their preference for sustainable products

These results emerged from a survey of more than 1,700 professionals worldwide conducted by the certification body DNV GL, with the support of international research institute GFK Eurisko, to detect companies’ approach to environmental management. The results of the 2017 survey were compared to the findings from a similar survey conducted in 2014 to detect changes in trends. The survey shows that the customer's voice matters. Requests from customers (50%) were the driving force that increased the most in the 2017 survey, up 15% from 2014 and the second most important driver,... ... More: Official Press Release DNV GL

Keywords:

DNV GL, green business, eco, customer