Vattenfall enters the Danish consumer market

Vattenfall has a strategy to enter new markets through small and innovative sales companies with an existing customer base. The acquisition of Vindstød.dk and the entry into the Danish consumer sales market is a part of this.

“The demand in the market makes it a natural step for us to move from being a wind power developer and operator to also start providing Danish customers with 100% renewable energy. Vindstød.dk is an innovative, successful and fast-growing company which has pioneered the Danish consumer market”, says Martijn Hagens, Head of Customers & Solutions, Vattenfall.

Following three successful bids for major Danish offshore wind farms, Vattenfall is now also able to offer wind power to private customers. This is in line with Vattenfall´s strategy to be leading in sustainable energy production and consumption.

“The acquisition in Denmark provides us with an attractive customer base, a strong IT-platform and an efficient organisation. We will now speed up the Vindstød.dk success-story even further, building on the 100% local wind power promise and scalable setup. We aim to grow the business significantly”, says Martijn Hagens.

Vattenfall has a strong position in Denmark as the biggest onshore wind developer and operator and will soon be the biggest in offshore as well. Offering customers sustainable energy supply from a company such as Vindstød.dk is an attractive complement to the existing business in Denmark.

“The Danish consumer market has large growth potential. The acquisition of Vindstød.dk is a start, and we want to open up a dialogue with similar companies to discuss their business with us”, says Martijn Hagens.

Vattenfall and Vindstød.dk have agreed not to disclose the financial details of the transaction.

Facts:

Vindstød.dk was started in 2012 by Morten Nissen Nielsen and supplies 100% wind power that is bought from Danish wind power producers. The founder of Vindstød.dk, Morten Nissen Nielsen, will stay on as Managing Director.