Vestas showcases leadership as wind power pioneer

Vestas has launched the Wind Power Pioneers campaign aimed at demonstrating the company’s unique capabilities and value proposition in pioneering wind power in more than 35 countries around the world, since the wind industry was established in 1978.

Pioneering new wind markets presents many unexpected challenges for developers of wind power. These include electrical grid connections, transportation and logistics, geographic limitations and measurement of wind resources. The Wind Power Pioneers campaign demonstrates that with a solid partner with the right experience, accompanied by industry-leading products and service portfolio, these challenges can be overcome, leading the way for further wind power projects.

Through the website windpowerpioneers.vestas.com the campaign harnesses the interactive power of social media to retrace the stories of the first wind power plants installed in countries around the world, where Vestas turbines were the first to be connected to the grid. The stories demonstrate the value proposition that has made Vestas a reliable and innovative partner for customers moving into new markets, providing the highest level of expertise and technology.

Vestas officially presented the Wind Power Pioneers campaign at EWEA 2014, Europe’s premier wind energy event.

At the launch of the campaign Damien Piana, Chief Operating Officer of La Compagnie du Vent, part of the GDF Suez group, told the story of the long lasting partnership between Vestas that was born with the installation of a V25-200 kW Vestas wind turbine in Port-la-Nouvelle, in France, in 1991.

"The wind energy industry in France was set in motion in 1991, when the first Vestas wind turbine was connected to the French national grid. La Compagnie du Vent is very proud to have been at the start of this great venture and to still be operating this same V25-200 kW turbine, 23 years later, that we affectionately call “la doyenne (the senior)”, said Damien Piana.

“For more than 35 years, Vestas has introduced new technologies and solutions that have allowed us to pioneer wind energy and open up new wind markets worldwide,” said Vestas Group SVP Chief Marketing and Communication Officer Morten Albæk.

“Our job is ongoing, and our goal is to keep pushing the boundaries so that our customers’ wind power projects can become a reality regardless of location, climatic conditions, regulatory situation or infrastructures.”