Fair/Exhibition: Hannover Messe 2013

It‘s official: the upcoming HANNOVER MESSE 2013 will be staged under the banner of "Integrated Industry." The lead theme signals the fair‘s key focus on the growing integration of all areas of industry. "Machines, industrial equipment, work pieces and system components will soon be capable of exchanging data in real-time. This will significantly boost efficiency, safety and resource sustainability in production and logistics," said Dr. Jochen Köckler, a member of the Deutsche Messe Board of Management. "The experts have dubbed this technological development the fourth industrial revolution, coming, as it does, after the steam engine, mass production and automation."