Vestas introduces two new sales business units for Asia-Pacific and China

The two sales business units (SBU) are established as part of Vestas' revised corporate strategy and will strengthen Vestas' presence and market position in strategic and emerging markets in Asia-Pacific and China (APC).

Image: VestasImage: Vestas

To build on Vestas’ momentum in APC and align with the updated corporate strategy, Vestas will re-organise the current SBU APC into two new SBUs for the region per April 1, 2017. The two SBUs will be called SBU CHI, covering China and Mongolia, and SBU ASP, covering all other Asia-Pacific countries, including India. The two SBUs will be based in Beijing and Singapore respectively.  

Executive Vice President and Chief Sales Officer Juan Araluce comments: “With the introduction of two SBUs, each dedicated to a more specific regional area of responsibility, we are investing more resources in the region and creating a more agile and customer centric organisation. The aim is to achieve a deeper market understanding and ultimately increase our market share”.

To head up the new SBUs, two Presidents/Group Senior Vice Presidents have been appointed. Mr. Kebao Yang, who most recently was Chairman and General Manager of Caterpillar (Qingzhou) Ltd. , will head SBU CHI, joining on March 20, 2017, while the appointed head of SBU ASP will join Vestas during April 2017 and be disclosed at a later point.

With the decision to split the current SBU APC into two new units, President and Group Senior Vice President Chris Beaufait has chosen to leave Vestas to pursue new opportunities outside of the company.

Juan Araluce said: “Chris has successfully led our daily operations in APC since April 2014 and grown the region to a point where creating two new SBUs is a natural next step. I would like to thank him for his dedication and contribution to the positive development of region. We wish him all the best in his future endeavours.”

Vestas, Asia, Pacific

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